WordPress is one of the most popular platforms for building websites, powering over 40% of all websites on the internet. Whether you’re starting a blog, launching an online store, or building a business website, the right WordPress hosting is crucial for your site’s performance, security, and success. Choosing the best WordPress hosting provider can make a huge difference in your website’s speed, uptime, and user experience. A reliable hosting solution ensures your site is always accessible, loads quickly, and is secure from potential threats.

In this article, we’ll guide you through the key factors to consider when choosing WordPress hosting, review some of the best hosting providers for WordPress in 2024, and help you find the perfect fit for your website. From shared hosting for beginners to managed WordPress hosting for professionals, there’s a solution for every need and budget. Let’s dive into the world of WordPress hosting and understand why it’s so important for your site’s success.

What is WordPress Hosting?

WordPress hosting refers to a web hosting service specifically optimized to run WordPress websites. While it is possible to host a WordPress site on any general web hosting platform, WordPress-specific hosting offers several advantages that enhance the performance, security, and overall experience of running a WordPress site.

Unlike regular hosting, WordPress hosting is tailored to meet the unique needs of WordPress sites. It includes specialized features such as automatic updates, pre-installed WordPress, optimized server settings, and faster load times. These features help take the stress out of managing a WordPress site, allowing you to focus on content creation and business growth instead of technical maintenance.

Why WordPress-Specific Hosting Matters

1. Performance Optimization: WordPress hosting is designed to handle the specific demands of a WordPress site, ensuring fast load times and better overall performance. This includes features like caching, optimized databases, and specialized server configurations, which are essential for ensuring your site runs smoothly.
2. Security Features: WordPress is a popular target for hackers, so having a hosting provider that focuses on WordPress security is essential. WordPress hosting plans typically offer added layers of security, such as automated backups, SSL certificates, firewalls, and malware scanning. These security features help protect your site from common vulnerabilities.
3. Automatic Updates: WordPress is constantly evolving with updates that improve security and performance. With WordPress hosting, updates to both the WordPress software and the themes and plugins you use are often handled automatically, ensuring your site stays current without manual intervention.
4. Expert Support: WordPress hosting often comes with expert customer support teams trained specifically to address WordPress-related issues. If you encounter any problems with your site, having access to a support team familiar with WordPress can save you a lot of time and frustration.

Difference Between WordPress Hosting and Regular Hosting

While regular web hosting can support WordPress, it is not optimized for it. General hosting services may not include the specialized configurations needed to run WordPress at its best. On the other hand, WordPress hosting is built with the platform’s specific requirements in mind, offering optimized performance, enhanced security, and WordPress-specific tools.

For instance, with a typical hosting plan, you may need to manually install WordPress, configure settings, and deal with server-side performance tweaks. In contrast, with WordPress hosting, the installation is often one-click, and the hosting environment is pre-configured to give your WordPress site the best performance right out of the box.

In short, WordPress hosting is a more efficient, secure, and optimized solution for WordPress users, making it the ideal choice for anyone looking to build or maintain a WordPress website.

Key Features to Look for in the Best WordPress Hosting

When selecting the best WordPress hosting provider for your website, it’s essential to understand which features are most important to ensure optimal performance, security, and user experience. Here are the key features you should look for when evaluating WordPress hosting options:

1. Speed and Performance

Website speed is crucial for both user experience and search engine rankings. A slow-loading site can frustrate visitors, cause high bounce rates, and negatively impact your SEO. WordPress hosting plans should offer high-speed performance to ensure your site loads quickly.

• SSD Storage: Many WordPress hosting providers now offer Solid State Drives (SSD), which are faster than traditional hard drives, improving the overall speed of your site.
• Caching: Some hosts provide caching solutions (like server-side caching or integrated content delivery networks) that reduce load times by storing static content for faster access.
• Content Delivery Network (CDN): A CDN caches your content in multiple locations worldwide, reducing latency and speeding up load times for global audiences.

2. Security

WordPress is a popular platform and, unfortunately, a common target for hackers. To protect your site and its data, a secure hosting environment is a must. The best WordPress hosting providers offer robust security features to safeguard your site against potential threats.

• SSL Certificates: Secure Sockets Layer (SSL) certificates encrypt data between the user’s browser and the server, ensuring secure transactions and communications. Most WordPress hosts now include SSL certificates by default.
• Firewall and Malware Protection: A strong firewall and malware detection tools protect your site from malicious attacks and unauthorized access.
• Automatic Backups: Hosting providers should offer automated daily or weekly backups, so you can restore your site if something goes wrong. This is particularly important in case of a security breach or server failure.
• Security Scanning: Regular malware scanning and security audits help identify vulnerabilities and protect your site from emerging threats.

3. Customer Support

Technical issues are inevitable, whether you are a beginner or an experienced WordPress user. Having access to knowledgeable customer support is essential to ensure any issues are resolved quickly and efficiently.

• 24/7 Support: Look for WordPress hosting providers that offer round-the-clock customer support. This ensures that you can get help whenever you encounter problems, no matter the time of day or night.
• WordPress-Specific Support: Ideally, the support team should be well-versed in WordPress-related issues and provide specialized assistance. This can save you valuable time, as the team will understand WordPress-specific problems, such as plugin conflicts or theme compatibility issues.
• Live Chat and Phone Support: In addition to email support, hosting providers with live chat and phone support can provide more immediate help when needed.

4. Uptime Guarantee

Uptime refers to the percentage of time your website is online and accessible to visitors. A reliable hosting provider should offer an uptime guarantee of 99.9% or higher. This means your website will be online and available for the vast majority of the time.

• What to Expect: Uptime is critical for maintaining your site’s reputation and SEO rankings. If your site experiences frequent downtime, it can lead to lost traffic, reduced sales, and a negative user experience.
• Monitor Performance: Many hosting providers offer tools that allow you to monitor your site’s uptime in real-time, giving you peace of mind and ensuring that any downtime is promptly addressed.

5. Scalability

As your website grows, so will its traffic and resource needs. The best WordPress hosting solutions allow for scalability, meaning you can easily upgrade your hosting plan to meet increased demands without moving to a new provider.

• Upgrade Options: Look for hosting providers that offer a range of hosting plans, including shared hosting, VPS, and managed WordPress hosting. This flexibility ensures that you can easily scale your site as your needs change.
• Managed Hosting: Managed WordPress hosting services often provide more resources and support for larger websites, helping you scale without needing to manage the technical side yourself.

6. Ease of Use

Managing your website should be as simple as possible, and a user-friendly interface can make a significant difference. WordPress-specific hosting providers usually offer intuitive dashboards and tools that make site management easier.

• One-Click Installations: The best WordPress hosts provide a one-click WordPress installation process, allowing you to quickly get your site up and running without needing technical expertise.
• Control Panel: Hosting providers should offer an easy-to-navigate control panel (such as cPanel) to manage your files, emails, and databases with minimal hassle.
• Managed Hosting Features: Managed WordPress hosting providers often handle technical aspects such as software updates, backups, and caching, giving you more time to focus on content and business growth.

7. Pricing

While quality hosting is essential, it’s also important to find a solution that fits within your budget. The best WordPress hosting plans offer a balance between cost and features, providing good value for money.

• Affordable Plans for Beginners: If you’re just starting, shared hosting plans are typically the most cost-effective option. Many hosts offer affordable introductory prices, especially for first-time users.
• Transparent Pricing: Look for hosting providers with clear, transparent pricing structures. Avoid companies that hide additional fees or increase the price significantly after your first term.
• Value for Money: Focus on the features you need and compare the overall value, not just the price. Sometimes, slightly higher-priced hosting plans may offer essential features like faster speeds or stronger security that justify the additional cost.

By considering these key features, you’ll be able to choose a WordPress hosting provider that best meets your website’s needs, ensuring your site is fast, secure, and easy to manage.

Types of WordPress Hosting

When selecting the best WordPress hosting for your site, it’s important to understand the different types of hosting available. Each type of hosting caters to different needs based on factors such as your website’s size, traffic, budget, and technical expertise. Here’s a breakdown of the most common types of WordPress hosting:

1. Shared Hosting

Shared hosting is the most budget-friendly option and is perfect for beginners or small websites. In a shared hosting environment, multiple websites share the same server resources, such as CPU, memory, and bandwidth. While this keeps costs low, it can sometimes lead to slower performance if other sites on the same server experience high traffic.

Pros:

• Affordable: Shared hosting plans are the least expensive, making them ideal for new websites or personal blogs with minimal traffic.
• Easy to Use: Most shared hosting providers offer simple, one-click WordPress installations and user-friendly dashboards.
• Good for Small Websites: If you’re running a small blog or a personal website with moderate traffic, shared hosting should suffice.

Cons:

• Limited Resources: Since multiple sites share the same server, you have fewer resources at your disposal, which can impact your site’s performance as it grows.
• Potential for Slower Speed: If another website on the same server gets a traffic surge, your site could experience slow load times.
• Less Control: You don’t have full access to server settings, which can limit customizations or optimizations.

Best For: Personal blogs, small websites, or those just getting started with WordPress.

2. Managed WordPress Hosting

Managed WordPress hosting is a premium hosting service that takes care of most of the technical aspects of running a WordPress website. With managed hosting, the provider handles tasks like software updates, security patches, backups, and performance optimization, freeing you from technical maintenance.

Pros:

• Fully Optimized for WordPress: Managed WordPress hosts are specifically built for WordPress websites, offering superior performance, speed, and security.
• Automatic Updates and Backups: Regular updates for both WordPress core and plugins are handled automatically, along with daily backups.
• Better Performance: Managed hosting providers offer optimized server configurations, faster load times, and enhanced caching.
• Expert Support: Access to WordPress-savvy customer support teams that can help with any issues related to your WordPress site.

Cons:

• Higher Cost: Managed hosting is typically more expensive than shared hosting, though it’s often worth the price for websites with higher traffic or more complex needs.
• Limited Customization: Some managed WordPress hosts limit certain server-side configurations, making it harder to perform advanced customizations.

Best For: Growing websites, businesses, and users who want to offload the technical aspects of WordPress management.

3. VPS Hosting (Virtual Private Server)

VPS hosting is a more advanced hosting solution that offers a balance between cost and performance. With VPS hosting, your site is still hosted on a shared server, but you have your own dedicated portion of server resources. This means more control, better performance, and more flexibility compared to shared hosting.

Pros:

• More Resources: Unlike shared hosting, VPS hosting allocates specific server resources (CPU, RAM, and bandwidth) to your site, offering more stability and faster speeds.
• Greater Control: You have more access to the server’s settings and configurations, allowing you to install custom software and tweak server settings as needed.
• Scalable: VPS hosting allows you to easily upgrade your resources as your site grows.

Cons:

• More Expensive: VPS hosting is more expensive than shared hosting but offers better value for larger websites or growing businesses.
• Requires Technical Knowledge: VPS hosting gives you more control, but with that comes more responsibility. You’ll need some technical expertise to manage the server effectively.
• Limited Support: Many VPS plans do not include fully managed support, so you may need to handle troubleshooting or server maintenance yourself, or purchase additional managed services.

Best For: Growing websites or small businesses that need more power, flexibility, and control, but don’t need the full expense of a dedicated server.

4. Dedicated Hosting

Dedicated hosting provides an entire server dedicated solely to your website. This type of hosting offers maximum performance, control, and security, as no other websites share your server’s resources. Dedicated hosting is the best option for large websites with high traffic volumes that require significant resources.

Pros:

• Complete Control: You have full control over the server’s configuration, including the operating system, software, and security settings.
• Top Performance: Since no other websites share the server, you have access to all the resources, ensuring optimal performance even during traffic spikes.
• Enhanced Security: With a dedicated server, you don’t have to worry about the security risks associated with sharing a server with other websites.

Cons:

• High Cost: Dedicated hosting is the most expensive option, making it suitable mainly for large enterprises or websites with very high traffic.
• Requires Technical Expertise: With more control comes more responsibility. Managing a dedicated server often requires technical expertise, and many providers offer only limited support.
• Overkill for Small Sites: If you’re running a small or medium-sized website, dedicated hosting may be unnecessary and a costly solution.

Best For: Large businesses, high-traffic websites, or users with specific needs requiring full control over server resources.

5. Cloud Hosting

Cloud hosting is a scalable, flexible solution where your website is hosted across multiple servers, which are all interconnected. This ensures high availability and the ability to scale resources up or down based on demand. Cloud hosting is ideal for websites that expect fluctuating traffic or need more scalability.

Pros:

• Scalable: Cloud hosting allows you to easily scale up or down based on traffic needs, making it a great choice for growing websites or businesses with variable traffic.
• High Availability: If one server fails, your website automatically switches to another server, ensuring minimal downtime.
• Pay-As-You-Go: Many cloud hosting services offer a pay-as-you-go pricing model, meaning you only pay for the resources you use.

Cons:

• Complex Pricing: While cloud hosting can be cost-effective, the pricing structure can sometimes be confusing, and costs can escalate quickly if resources are not carefully managed.
• More Complex Setup: Cloud hosting can be more complicated to set up and manage compared to other hosting types, especially if you lack technical experience.

Best For: Websites with fluctuating traffic, eCommerce sites, and businesses looking for a flexible, high-performance hosting solution.

Top 5 Best WordPress Hosting Providers (2024)

Choosing the right WordPress hosting provider can be a daunting task, given the multitude of options available. To help you narrow down your choices, we’ve compiled a list of the top 5 WordPress hosting providers for 2024. These hosts are known for their excellent performance, security, customer support, and value for money. Let’s take a closer look at each one:

1. Bluehost

Key Features:

• Free domain for the first year
• 1-click WordPress installation
• Free SSL certificate
• 24/7 customer support
• 30-day money-back guarantee

Pros:

• Beginner-Friendly: Bluehost is renowned for its ease of use, making it an excellent choice for WordPress beginners.
• Great for Small to Medium Websites: Their shared hosting plans are perfect for personal blogs and small businesses.
• High Reliability: With a 99.9% uptime guarantee, Bluehost ensures that your website stays accessible.

Cons:

• Higher Renewal Rates: While Bluehost offers affordable introductory prices, the renewal rates can be on the higher side.
• Basic Features on Entry-Level Plans: Some essential features like backups are only available on higher-tier plans.

Pricing:

• Shared Hosting: Starts at $2.95/month
• Managed WordPress Hosting: Starts at $19.95/month

Best For: Beginners and small businesses looking for a reliable, affordable hosting solution with strong WordPress support.

2. SiteGround

Key Features:

• Managed WordPress hosting
• Free daily backup
• Free CDN integration
• 24/7 customer support
• 30-day money-back guarantee

Pros:

• Excellent Customer Support: SiteGround is renowned for its fast and helpful customer support, available 24/7 via live chat, phone, and ticketing.
• Performance-Optimized: SiteGround uses SSD storage and offers built-in caching and CDN integration for faster website loading speeds.
• Free Daily Backups: Unlike many hosts, SiteGround provides daily backups even with its entry-level plans.

Cons:

• Higher Renewal Prices: While SiteGround offers affordable starting prices, its renewal rates can be considerably higher.
• Limited Storage on Lower-Tier Plans: SiteGround’s entry-level plans offer relatively low storage limits compared to other hosts.

Pricing:

• Shared Hosting: Starts at $3.99/month
• Managed WordPress Hosting: Starts at $3.99/month

Best For: Users looking for fast, reliable hosting with excellent customer support, and small-to-medium WordPress websites.

3. WP Engine

Key Features:

• Managed WordPress hosting
• Automatic daily backups
• Free SSL certificate
• Genesis Framework and StudioPress themes included
• 24/7 customer support

Pros:

• Premium Managed Hosting: WP Engine offers premium managed WordPress hosting, which handles all aspects of performance, updates, and security.
• Superior Performance: WP Engine uses advanced caching and server-level optimizations, ensuring lightning-fast speeds.
• Top-Notch Support: Their support team is WordPress-specific, making them experts in resolving issues related to the platform.

Cons:

• Expensive: WP Engine is on the pricier side compared to other hosting providers, making it better suited for medium to large businesses or websites with high traffic.
• Limited Storage: Storage capacity on lower-tier plans can be limiting for larger websites or those with extensive media libraries.

Pricing:

• Managed WordPress Hosting: Starts at $20.00/month

Best For: Medium to large businesses, high-traffic websites, and users looking for a premium WordPress hosting experience with a focus on speed and reliability.

4. A2 Hosting

Key Features:

• Turbo servers for faster load times
• Free SSL certificate
• Free website migration
• 24/7/365 customer support
• 30-day money-back guarantee

Pros:

• Blazing-Fast Performance: A2 Hosting offers “Turbo” plans, which promise up to 20x faster load times with optimized server configurations.
• Excellent Customer Support: Their 24/7 support is highly rated and knowledgeable in WordPress-related issues.
• Free Website Migration: A2 Hosting offers free site migration, making it easy to switch from your old hosting provider.

Cons:

• Turbo Plans are Expensive: The Turbo plans, which offer the best performance, come with a higher price tag compared to standard plans.
• Complex Pricing: The pricing structure for A2 Hosting can be confusing, especially with various options for Turbo features.

Pricing:

• Shared Hosting: Starts at $2.99/month
• Managed WordPress Hosting: Starts at $11.99/month

Best For: Users who prioritize speed and want a host with a reputation for high-performance WordPress hosting.

5. Kinsta

Key Features:

• Premium managed WordPress hosting
• Google Cloud Platform infrastructure
• Free SSL certificate
• Daily backups and automatic migrations
• 24/7 expert support

Pros:

• Top-tier Performance: Kinsta’s use of the Google Cloud Platform ensures ultra-fast speeds, scalability, and high availability.
• Fully Managed: Kinsta provides hands-off hosting with automated backups, updates, and top-level security.
• Developer-Friendly Features: With staging environments, SSH access, and Git integration, Kinsta caters well to developers and advanced users.

Cons:

• Expensive: Kinsta is one of the more expensive managed WordPress hosts, making it a better fit for established businesses or high-traffic websites.
• Limited Storage: Lower-tier plans offer limited storage, which may not be sufficient for larger sites or those with a lot of media content.

Pricing:

• Managed WordPress Hosting: Starts at $35/month

Best For: High-end businesses and developers who need top-tier performance, reliability, and scalability.

How to Choose the Best WordPress Hosting for Your Website

Selecting the best WordPress hosting is a crucial decision that will impact your website’s performance, security, and growth potential. With so many hosting options available, choosing the right one can be overwhelming. To make the process easier, follow these key steps and considerations when selecting a hosting provider for your WordPress site.

1. Assess Your Website’s Needs

The first step in choosing the best WordPress hosting is to evaluate your website’s requirements. Consider factors such as:

• Website Type: Are you building a blog, an eCommerce store, a business site, or a portfolio? The type of website will influence the amount of traffic you expect and the resources required to run it.
• Traffic Volume: If you expect a lot of traffic right away or anticipate rapid growth, choose a hosting provider that offers scalability (e.g., VPS or managed WordPress hosting).
• Technical Expertise: If you’re a beginner with limited technical knowledge, opt for a host that provides managed services and expert support. If you’re tech-savvy, you might prefer more control with VPS or dedicated hosting.

2. Evaluate Hosting Features

When comparing hosting providers, focus on the features that are most important for your website. Here are the key features you should look for:

• Speed and Performance: Website load times significantly affect user experience and SEO. Look for hosting providers that offer fast SSD storage, built-in caching, and Content Delivery Networks (CDNs).
• Security: A secure website is essential to protect your visitors and your data. Ensure your hosting provider includes SSL certificates, malware scanning, firewalls, and automatic backups.
• Support: Opt for a hosting provider that offers responsive customer support, preferably 24/7. Check if their support team is experienced with WordPress-related issues.
• Automatic Backups: A reliable hosting provider will offer automatic daily or weekly backups so you can restore your site in case of any issues or data loss.
• Uptime Guarantee: Choose a hosting provider with a high uptime guarantee (99.9% or higher) to ensure your site remains online and accessible to visitors.

3. Consider Your Budget

Hosting plans can vary greatly in terms of pricing, so it’s important to choose one that fits within your budget. However, keep in mind that the cheapest option may not always be the best choice, especially if it compromises performance, security, or customer support.

• Introductory Pricing vs. Renewal Rates: Many hosting providers offer low introductory prices, but renewal rates can increase significantly after the first term. Make sure to check renewal rates before making a decision.
• Additional Costs: Some hosts may charge extra for features like backups, SSL certificates, or site migrations. Factor these additional costs into your decision-making process.

4. Plan for Future Growth

Consider your website’s future needs. If you expect your site to grow, look for hosting that can scale with your business. Managed WordPress hosting, VPS hosting, or cloud hosting provide flexibility to upgrade your resources as your traffic increases.

• Scalability: A good WordPress hosting provider should offer easy upgrade paths. For example, if you start with shared hosting, you should be able to easily upgrade to VPS or managed hosting without migrating to a new provider.
• Growth Features: Some providers offer features such as staging environments, advanced caching, and high-performance infrastructure that will be beneficial as your website grows.

5. Check Reviews and Testimonials

Before finalizing your decision, check customer reviews and testimonials. Reviews can provide insights into the experiences of other users, especially regarding performance, support, and uptime. Websites like Trustpilot, Reddit, and independent review sites are good places to find unbiased opinions.

Look for reviews that mention:

• The quality of customer support
• Speed and performance
• Reliability and uptime
• Any issues with billing or hidden fees

6. Start with a Trial or Money-Back Guarantee

Many hosting providers offer a trial period or a money-back guarantee. If you’re unsure about a host, take advantage of these offers to test the service risk-free. A 30-day money-back guarantee allows you to try out the hosting features, speed, and support before committing long-term.

Common WordPress Hosting Mistakes to Avoid

While choosing the right WordPress hosting provider is important, avoiding common hosting mistakes is equally crucial. Here are some mistakes to watch out for:

1. Overlooking Security Features

Security is often an afterthought, but it’s essential to ensure that your hosting provider offers features like SSL certificates, firewalls, malware scanning, and automatic backups. Failing to prioritize security can lead to serious vulnerabilities and data breaches.

2. Choosing Based on Price Alone

It’s tempting to choose the cheapest hosting option, but remember that you get what you pay for. Low-cost plans often lack essential features, such as automatic backups, good customer support, or optimal performance. Balance your budget with the features and quality you need.

3. Ignoring Scalability

Don’t choose a hosting provider without considering your website’s growth potential. A shared hosting plan may work well for small websites, but as your traffic increases, you’ll likely need to upgrade to a more robust plan like VPS or managed WordPress hosting.

4. Failing to Check Customer Support

Good customer support is crucial, especially for WordPress-specific issues. Don’t assume that all hosts provide excellent support. Test their support responsiveness by reaching out with a few questions before you sign up.

5. Not Monitoring Uptime and Performance

Even after selecting a host, regularly monitor your website’s performance and uptime. Some providers may advertise 99.9% uptime but fail to deliver consistently. Use third-party tools like UptimeRobot to check the reliability of your hosting provider.

Frequently Asked Questions (FAQs)

Q1: What is the difference between shared hosting and managed WordPress hosting?

• Shared hosting means your website shares server resources with other websites, which is cost-effective but can lead to slower performance. Managed WordPress hosting offers specialized support and features optimized for WordPress, such as automatic updates, enhanced security, and better performance.

Q2: Do I need a dedicated server for my WordPress website?

• A dedicated server is typically not necessary unless you have a large, high-traffic website. Most small to medium-sized websites will do well with shared hosting or managed WordPress hosting. Dedicated servers are best for very large businesses or websites with specific resource requirements.

Q3: Can I switch WordPress hosting providers later?

• Yes, you can switch WordPress hosting providers at any time. Many providers offer free website migration services to help with the transfer. However, it’s a good idea to plan ahead to minimize downtime during the switch.

Q4: How much does WordPress hosting cost?

• WordPress hosting prices vary based on the type of hosting you choose. Shared hosting plans can cost as little as $2 to $5 per month, while managed WordPress hosting typically starts at around $10 to $25 per month. VPS and dedicated hosting can cost $30 to $100+ per month, depending on the resources you need.

Q5: Do I need to install WordPress myself with WordPress hosting?

• Most WordPress hosting providers offer one-click installations for WordPress, so you don’t need to install it manually. Some managed WordPress hosts even pre-install WordPress for you, making it even easier to get started.

Conclusion

Selecting the best WordPress hosting is a critical first step in ensuring your website runs smoothly, securely, and efficiently. Whether you’re a beginner looking for an easy-to-use shared host, or a growing business in need of managed WordPress hosting with advanced features, there are plenty of options available to suit your needs.

Beyond choosing the right host, optimizing your WordPress site through caching, CDN usage, image optimization, and regular maintenance will further enhance your site’s performance. Remember, hosting is just one piece of the puzzle, and ongoing optimization is key to maintaining a fast, secure, and user-friendly WordPress website.

By following these tips and regularly monitoring your site’s performance, you’ll be well on your way to ensuring the best possible experience for your visitors, leading to better engagement, improved SEO rankings, and increased conversions.